McDonald’s and Tim Horton’s will start to use Radio Frequency identification (RFID) to make purchases. The use of RFID technology has alarmed privacy watchdogs since it can potentially be used to surveil or monitor the movement of the chip holders.
In this case, the product enables users to forego swiping cards through a reader or punching pin numbers. Transactions can be completed by merely tapping or waving the PayPass card on a terminal.
The devices are ideal for low-value purchases in high-traffic environments.
In other words? Speed and convenience.
I would argue that convenience here equals the opportunity to make more money just as credit cards wrack up so much debt from users.
Let the buyer beware.